BRAND MEANING AND MOMENTUM
We exist so your brand may better tickle interest, create joy, satiate a hunger for more, and invite people to think more deeply about their choices.
5 THINGS TO KNOW ABOUT MARKETBRAND:
1.
We are Brand presence experts …
MARKETBRAND is a founder-led strategic, creative branding agency based in the San Francisco Bay Area, well positioned to understand what makes consumers tick and meet them there.
2.
Creating brands with meaning and momentum …
MARKETBRAND offers deep industry experience balanced with practical know-how to create brands that have an outstanding reason for being. We build style and substance, generate momentum to launch, and partner for long term sustained brand growth.
3.
Using insight – based creative strategies …
MARKETBRAND’S strategic rigor pairs with an introspective process for transforming brand ideas to design excellence underscored with a commitment to connecting consumers’ needs, wants, emotions, and goals to the products they crave and care about.
4.
To build compelling, comprehensive programs …
Whether a brand is at the starting line, ready to relaunch, refresh, or introduce a new product, or keep rolling, our expertise ranges from strategy to story to naming — package to brand experiences — and marketing support on-shelf, online, and in the field.
5.
For brand and product market success.
MARKETBRAND joins large corporations, emerging brands, IP innovators and makers alike on their journeys as fellow dreamers and doers looking to challenge convention, share their founder stories, and bring new ideas to market.
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Deborah Smith Read
FOUNDER | CREATIVE STRATEGIST
As a visual and verbal brand expert, Deb’s heart is at the center of connecting what consumers need and want to quality products worth their salt. Over the years, she has partnered with powerhouse CPG brands Kraft, Hormel, SaraLee, Safeway, Conagra, Sephora, and Williams-Sonoma. These days her happy place is working with brands holistically when her creative strategy and brand story expertise meet her design chops, creating value across all consumer touchpoints. Brand programs for Westward Whiskey, Frey Ranch Farmers + Distillers, District Made Spirits, Arcane Distilling, and You Again Ayurveda illustrate how she brings brand meaning to life, giving brands the momentum needed for business success. Her favorite part? The rush of an inspired kick-off workshop, sketching out words, pictures, and possibilities.
Eric Read
FOUNDER | CREATIVE DIRECTOR
As a consummate creative director with a nose for business, Eric has enduring excitement and tenured experience in the branding business. Over time, his instincts have benefited world-class clients Coca-Cola, Nestle, Kikkoman, FritoLay, Microsoft, and Hewlett-Packard. Today, Eric thrives on working directly with entrepreneurs to create meaning and momentum for brands. From their humble beginnings, his creative leadership has defined once start-ups companies DHL, Banana Republic, Mighty Leaf Tea, and Simply Organic designing the strong creative foundations required for their respective stature and success in the global and national marketplace. With all that resume, what’s Eric’s favorite part? That first phone call with a potential client when it becomes clear that it’s a great fit and the ideas start flying.
