BRAND MEANING AND MOMENTUM
In a world of constant change, how is your brand keeping relevant for consumers these days? Whether online, on-shelf, or on-premise, your audience is entertained by more choices now than ever before. Are you still connecting with them the way you hope to? At MARKETBRAND, we offer CPG industry experience balanced with practical know-how to create and maintain brand meaning and momentum for companies both large and small. Whether your brand is at the starting line, ready to relaunch, refresh, introduce a new product, or just needs to keep it all rolling, we have a certain shine for the entrepreneur at heart and for energizing emerging brands. Our expertise ranges from strategy to story to naming; Package design to brand experiences; Marketing support on-shelf, online, and in the field. Your brand has the power to tickle interest, create joy, quench a thirst for more, and invite people to think more deeply about their choices. At MARKETBRAND, we are uniquely equipped to get your brand on track and keep pace with today’s consumers’ needs, wants, and aspirations.
FOOD . BEVERAGE . SPIRITS . HEALTH . BEAUTY . LIFESTYLE
MARKETBRAND is a branding and design agency based in the San Francisco Bay Area, well-positioned to understand what makes the millennial consumer tick and meet them there.
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ERIC READ
Creative Director
As a consummate creative director with a nose for business, Eric leads the MARKETBRAND team with his enduring excitement and tenured experience in the branding business. Over time, Eric’s instincts have benefited world-class clients Coca-Cola, Nestle, Kikkoman, FritoLay, Microsoft, and Hewlett-Packard. Today, Eric thrives on working directly with new entrepreneurs to create meaning and momentum for emerging brands. From their humble beginnings, his creative leadership has defined once start-ups companies DHL, Banana Republic, Mighty Leaf Tea, and Simply Organic designing the strong creative foundations required for their respective stature and success in the global and national marketplace. With all that resume, what’s Eric’s favorite part? That first phone call with a potential client when it becomes clear that it’s a great fit and the ideas start flying.
DEBORAH SMITH READ
Creative Strategist
As a visual and verbal brand expert, Deb’s heart is at the center of connecting what consumers need and want to quality products worth their salt. Over the years, she has partnered with powerhouse CPG brands Kraft, Hormel, SaraLee, Safeway, Conagra, Sephora, and Williams-Sonoma. These days her happy place is working with emerging brands holistically. Deb’s creative strategy and brand story expertise meet her design chops, creating value across all consumer touchpoints. Brand programs for Westward Whiskey, Frey Ranch Farmers + Distillers, Proteau Botanical Aperitif, Cosmedica Skincare, and You Again Ayurveda illustrate how she brings brand meaning to life, giving start-ups the momentum needed for business success. Her favorite part? The rush of an inspired kick-off workshop, sketching out words, pictures, and possibilities.
HOW’S YOUR BRAND MOMENTUM?
info@marketbrand.us
San Francisco Bay Area, CA
415.518.6102