Market Brand – Crafting brands with soul and substance

ABOUT

Everyday, an entrepreneur is born.

While we have plenty of big brand achievements under our belts, we have a special affinity for the entrepreneur at heart and emerging consumer brands. Our experience spans every category of the food, beverage and consumer goods industry and we get the nuance of retail, club, private label and direct-to-consumer channels.

MARKETBRAND is based in the San Francisco Bay Area, well positioned to understand what makes the millennial consumer tick and meet them there. Our team balances strategic and creative services with expertise in go-to-market strategies all bundled in the kind of account service that makes it all seem easy.

TEAM

Eric Read

Creative Director

Eric has boundless passion about making the food biz better. Just ask anyone at Brand Engine, Plumbline, Axion Design, or Primo Angeli from back in the day. An all-star creative with a nose for business, his instincts have benefited clients Dole, Nestlé, Wildwood, Kikkoman, FritoLay, Banana Republic, and Hewlett-Packard. Eric has received hundreds of package design awards, and even though he’s 30 years in, feels like he’s just getting started.

Deborah Smith Read

Creative Strategist

Deb has worked with both CPG’s and private labels in most every food and bev category. As verbal and visual brand expert, her heart is at the center of connecting what consumers need and want to quality products worth their salt. She has championed brands for decades across all consumer touch points including: Kraft, Hormel, Saralee, Safeway, Conagra, Big Heart Pets, Peet’s Coffee & Tea, Logitech, and Williams-Sonoma.

Kirk Gelardi

Project Director

He’s one of the nicest guys in the business, but he’ll never be shy about calling B.S. as required. Kirk has a way of guiding the big picture while keeping an eye on every important detail. As an expert project director with a love for production management, clients are in good hands from start to finish. Kirk did some time at Amy’s Natural Foods and has brand expertise with SaraLee, Red’s Natural Foods, Duraflame, Clorox, Aryzta and Blue Bunny.

Jeremy Smith - Launchpad

Club Store Specialist

After more than 35 years in strategic sales, design, branding and marketing, Jeremy’s senior management and graphic arts resume is a salute to the country’s most iconic brands. Think Motorola, Levi’s, Paramount Pictures, Apple, PopChips, and Chobani. Most recently as a co-founder of Level One, his relationships with buyers and marketers, strategists and designers presents enviable connections in the food industry.